
For this project, co-collaborated with Caroline Lee, we were tasked to create a brand and design a branding package for the company.
Tools Used for Project

Positioning Statement

Brand Adjectives

Mood Board

Logo Sketches

Logo Design
Black & White Version
Coloured Version


Colour & Font Selection

UX/UI Design Concept




Business Card

Website Mockup

Social Media Mockup for Instagram

Branding Applications



Script and Pitch Video Draft
Voiced by Adam Ross
Life in the digital age is busy.
Being connected all the time, you feel overwhelmed and exhausted. It is impossible to achieve a good work life balance.
Many people download different wellness apps in order to practice self-care. But, each day has its own challenges. It is hard to find one app that offers enough activities to reduce daily stresses.
We started self because we wanted to help craft your own wellness experience with one platform. We do this by offering activities from 4 unique categories. This includes meditations, stretches, positive affirmations and reflection prompts. Self provides a custom experience so that you have control over what activities work for you.
With your support, we can add new activities through regular app updates. To show our appreciation, enjoy a premium account on us for free. You’ll have unlimited access to all our features. Start taking control of your wellness with self today.