For this project, I was tasked to select a brand and design a motion graphics package which includes an introduction, lower third and bumper video for the company.
Introduction Video
Lower Third Video
Bumper Video
Tools Used For Project
BRAND SELECTION AND RESEARCH
PickaFlor Floral Wholesaler is a leading importer and distributor of fresh cut flowers. At Pickaflor, their mission and brand is to import and sell fresh cut flowers at competitive prices, assure excellent quality and consistency of their products and provide superior service to all of their clients. They are able to provide low cost, low risk, quality assured products, with unlimited production and availability. They guarantee the freshness and longevity of all of their products. Their flowers are grown in state-of-the-art greenhouses, shade houses and open field productions in Ecuador, Colombia, Holland, Israel and Italy. Their farms operate with the highest standards and have been internationally recognized with various certifications. Their main target audience is selling to flower shops and grocery stores. The fonts used for the logo is very similar to News Gothic Std Bold as well using Rock Salt Pro font to showcase the different countries that Pickaflor gets their flowers from. For my brand colour schemes, I want to match the logo or colours similar to it with light a green, a darker pink and white within my colour palette.
STORYBOARDING & STYLE FRAMES
PRODUCTION
Produced, Edited & Voiced By Adam Ross
